There are countless applications of big data that help us solve many of the problems that define life today in American society. This video highlights two UCLA Social Science researchers, Till von Wachter (Prof. Economics, Assoc. Dean of Research Division of Social Science, and Fac. Dir. California Policy Lab) and Safiya Noble (Prof. Information Studies, African American Studies, and Gender Studies, Co-Dir. UCLA Center for Critical Internet Inquiry), and the important, big data research they are leading in the social sciences.

In the UCLA Division of Social Sciences, we are dedicated to advancing research with real-world impact. As the #1 public university located in one of the most diverse cities in the world, we are ideally positioned to address critical issues facing our communities. Through the work of our world-class faculty – and our students who will become the leaders of tomorrow – we strive to be a leading agent for change across the nation and around the world.

As a public institution, our work is ultimately in service of you, our community. By engaging LA, we are changing the world.

For more articles and stories about Social Science in Los Angeles and its effects around the world, visit: https://lasocialscience.ucla.edu/ and Subscribe: https://www.youtube.com/channel/UCGvpkOpiOGU4f5lSwRygbqg