UCLA Anthropology  

Abel Valenzuela, Aomar Boum and Stephen Acabado (left to right) at National Academy ceremony of the Kingdom of Morocco./UCLA Anthropology

Aomar Boum, professor of anthropology and of Near Eastern languages and cultures at UCLA, was inducted into the National Academy of the Kingdom of Morocco at a ceremony held April 24 in Rabat, Morocco. 

It was a moment that brought together so many parts of his life, connecting his early years in Morocco to his years of scholarship and community building abroad. True to form, Boum began his remarks by thanking the mentors, colleagues, friends and family members who had guided and supported him throughout his scholarly and personal growth. 

“That introduction was overwhelming in the best way. I truly can’t thank my mentors and family enough for their support,” Boum said. 

It was also a proud and emotional moment for Boum’s colleagues who have witnessed his dedication and impact over the years.  

“Aomar’s work has always shown us how community histories are deeply tied to landscapes. It’s only fitting that our new UCLA-UIR (Université Internationale de Rabat) Highland Ecology Project in Morocco builds on his legacy — centering local knowledge, memory, and the environment,” said Stephen Acabado, fellow professor of anthropology and chair of the UCLA’s Archaeology Interdepartmental Program, who attended the ceremony.  

Born in Foum Zguid, in Tata province, Boum’s early experiences in a Saharan Amazigh community shaped the way he approaches history, identity and belonging. Today, he holds appointments in the departments of anthropology, history and Near Eastern Languages and Cultures at UCLA. His research has centered on the complexities of religious and ethnic minorities in North Africa, and his work has challenged and broadened the narratives about Jewish-Muslim relations across the Middle East and North Africa. 

At the induction ceremony, Boum delivered a lecture that captured the spirit of his scholarship: Salham, Jeans, and Kaftan: Sartorial and Fashion Narratives of Moroccan Jewish Immigrants in North America. In this talk, he explored how the Moroccan Jewish community in Los Angeles integrated into the larger LA community through global fashion trends, positioning themselves not on the margins but as notable contributors to the city’s economy. Boum introduced the concept of “sartorial syncretism” to describe how Moroccan Jewish immigrants negotiated and reshaped cultural identities through fashion, using the marketplace and style as vehicles for integration, entrepreneurship and cultural impact.  

“His lecture was an eye-opening and textured portrait of migration, identity and economic creativity — areas where Aomar’s work continues to open new conversations,” said Acabado.  

The ceremony was made even more meaningful by the presence of UCLA Division of Social Sciences Dean Abel Valenzuela, who traveled to Morocco to honor Boum’s achievements. Dean Valenzuela’s attendance reflected the respect Boum commands not only at UCLA but also globally.  

“It was a complete honor to be in attendance to celebrate Professor Boum,” said Dean Valenzuela. “His research represents what UCLA does best — engaged, interdisciplinary scholarship that crosses borders and connects communities.” 

Boum’s election to the National Academy affirms the significance of his work and the reach of his scholarship. It is also a proud moment for anthropology, especially among his colleagues in the Department of Anthropology at UCLA, who have long recognized the depth and impact of his contributions.  

“Boum’s work reminds us how histories of migration, belonging and creativity can reshape how we understand our shared worlds,” added Acabado.  

Related Story: UCLA College | Aomar Boum believes in the power of stories to unite 

With so many people hurting in this turmoil-filled year — be it physically, economically, socially or psychologically — it’s hard to imagine a time when acts of kindness, both large and small, were in greater demand. For anyone resolving to contribute to a more compassionate and just planet, there’s good news: Kindness is contagious.

UCLA anthropology professor Daniel M.T. Fessler has led studies demonstrating that when we witness altruistic acts, the uplifting emotional experience motivates us to follow suit. Idealists are the most strongly affected, with cynics — those who tend to see others as self-interested — harder to move. What’s more, the effect appears to be cumulative. “We have good reason to believe not just that kindness is contagious in the moment,” Fessler says, “but that repeated experiences of kindness or unkindness shape people’s expectations, and those expectations in turn shape their behaviors.”

Fessler is the inaugural director of the UCLA Bedari Kindness Institute, established last fall as an effort to better understand kindness through evolutionary, biological, psychological, economic, cultural and sociological perspectives. In addition to supporting research, the institute aims to translate findings in ways that promote kindness — which it defines as actions intended to benefit another party wherein the benefit is an end in itself, not a means to an end.

If kindness is contagious, fear of a different contagion poses barriers. The era of COVID-19 has placed constraints on physical contact and face-to-face interactions, often dulling the experience of giving and receiving kind acts. We wear masks that hide emotional expressions and veer away from strangers on sidewalks. On the other hand, Fessler points out that at no other time in human history could we communicate with anyone, instantly, and provide benefits so easily without leaving our homes. “Even as there are pragmatic constraints to the emotional experience that’s an important part of kindness, there is enormous opportunity for positive interactions,” he says. “People need to work together, recognizing that our common humanity is important not only in this moment, but in solving major challenges to come.”

Idealists are more likely than cynics to experience the uplifting and contagious effects of kindness.

For those of us contemplating how to help create a kinder world, Fessler offers the following advice:

Acknowledge strangers

Spreading kindness starts with the everyday encounters we have with people we don’t know. “There is research showing that positive small-talk interactions, like the chat you have with the cashier at the grocery store, enhance well-being,” Fessler notes. In the era of COVID-19, making such connections might require a little more effort. Exchanging smiles with the individual crossing your path isn’t possible if you’re both wearing masks, but a wave or a head nod can suffice. When no-contact food delivery was instituted as a safety precaution, the transaction became faceless, but “people can still leave a sign on the door saying, ‘I appreciate your making it possible for me to stay home,’ as a way of breaking down the anonymity,” Fessler says.

Make a connection

At a time when many are feeling socially isolated, among the kindest acts is to reach out to family, friends, neighbors and anyone else who might benefit from some company, even if it’s via phone, text or Zoom. Older adults in particular are at high risk for loneliness, especially during the pandemic. “Recording their experiences in a different kind of world can have inestimable value in the future, and I don’t think I’ve ever met an elderly person who didn’t like to tell stories from the past,” Fessler suggests. “It’s emotionally powerful for both interviewer and interviewee, and the technology affords it like never before.”

Watch your media consumption

The finding that idealists are more likely than cynics to experience the uplifting and contagious effects of kindness has led Fessler to examine the effects of media consumption in shaping our perceptions of those around us. “We know, for example, that people who consume a lot of local news overestimate the probability of being victimized by violence,” he says. “If you’re constantly hearing messages that people are bad, it’s probably going to affect not only your mental well-being and physical health, but also how you view other people.” In addition to curating a media diet that’s less focused on the darker aspects of human behavior, choosing to surround ourselves with kind people will likely increase our own kindness quotient.

Play to your strengths

With unlimited possibilities for kindness, determining how to act often involves thinking about people’s practical needs and matching them up with your own interests and talents. “Volunteering to deliver groceries to people who can’t get out because they’re at greater risk of the virus — that’s a beautiful thing,” Fessler says. Other pandemic-era examples: sewing masks for neighbors or offering virtual tutoring sessions for children whose parents are struggling to meet work/family obligations. “People need to look at their skill sets,” Fessler says. “Some are naturally garrulous, while others are not as comfortable interacting with people, but they’re good musicians and can entertain neighbors or people online playing guitar.” Of course, kindness can extend far beyond our immediate community. “One thing made clear by this pandemic is that everyone on the planet is connected,” Fessler asserts. “People can think creatively about ways to provide benefits to those they would otherwise never interact with.”

Start small

The universe of kind acts is infinite, and organizations such as the Random Acts of Kindness Foundation have aggregated the possibilities. “Everyone needs to assess their own situation in terms of their health, obligations to other people, financial resources and so on, and decide what they’re able to do,” Fessler says. “If you can give money, obviously there are many causes that can benefit enormously. But if you’re not in a position to do that, maybe you have oranges or avocados from your yard that you can bring to a food pantry.” And those who are motivated to find new ways to practice kindness should feel free to start small. Fessler’s expectation is that the satisfaction we derive from making even small gestures will prompt us to increase our investments in altruistic actions. “The vast majority of people who try to do things that benefit others will find those things rewarding,” Fessler says. “That’s how we’re wired.”

Remember, it’s the thought that counts

Fessler is quick to point out that actions don’t have to be great to be kind. Is that fruit from your backyard bruised? It’s still a kind act to share it. You’re just a so-so musician? Your friends or neighbors might still enjoy listening to you perform. The bottom line, Fessler explains, is that kindness is defined in terms of the intended actions, not the results. “We are very attuned to discerning the genuineness of others’ actions,” he says. “If we see that someone’s emotions suggest they are genuinely motivated simply to help others, we admire them and are motivated to be kind ourselves. Not every well-intentioned action will succeed, but only some of them have to in order to make the world a better place.”

This article originally appeared in the UCLA Newsroom.